YouTube advertising helps you connect with a community, increase awareness of your brand and bring measurable results.
What is YouTube Advertising?
YouTube ads are generally played before YouTube videos and can be used to attract a target audience to your brand or product. These ads can be to boost general awareness of your brand, or promote a specific call to action.
Ad targeting on YouTube can be done in a number of different ways. Audiences can be targeted based on keywords searched for, their interests, browsing history, device, previous viewer behaviour, and by placing adverts on videos of defined YouTube channels.
Demographics and locations can also be included as part of these targeting options.
Benefits of YouTube Advertising
With over 1 billion unique visits to YouTube each month, YouTube has the potential to reach the largest population of all other available marketing channels. Thanks to its precision targeting based on a wide variety of factors, brands are able to get their message in front of the right audience, in a way that works for them.
Unlike other types of marketing campaign, YouTube ads have the ability to run forever. Though clients can, if they wish, choose a start and end date for their campaign, your video can be there to respond any time a potential customer begins a search.
YouTube adverts usually incur charges after 30 seconds or more of the advert has been watched. With average cost per views of around £0.10 this makes the platform an extremely cost-effective way of marketing, especially when compared with traditional TV advertising. Clients can also set a maximum cost per view (CPV) if they prefer not to go over an agreed budget.
As an active and growing community, YouTube presents opportunities for a variety of engagement. As well as video access and interaction, users can also share your video with others, significantly increasing its reach.
Once your campaign is running, YouTube gives you detailed measurability on it's performance and level of success. See how many people your ad has reached, how long your ad was watched for, and how many viewers have connected with your brand through the video.
How We Can Help
We work with clients on the content and length of their video advert, advising on links to the client's website and the placement of calls to action. We also work with you to identify your target audience through research and testing to find what type of ad content will work best with your audience.
Once your campaign is launched, we use dedicated YouTube analytics to monitor your campaign's performance. This includes shares, comments, traffic sources, demographics and other types of engagement; plus we also monitor peer-to-peer shares and growth. This enables us to reallocate budget to the best performing areas as your campaign matures.
We also ensure that any links out of your video ad are tagged using Google Analytics parameters, showing how the ad's viewers behave when they visit your website.
Keen to see how YouTube advertising can help you?