Welcome to Reading Room. We create networked ideas that change businesses, brands, charities and government.
An image is worth 1000 words - a really big one is worth 5000Tourism websites should inspire people and make them dream about their next holiday. Isn’t this best done through a visual experience rather than asking people to wade through paragraphs of text?
ChoiceIt is a funny thing with digital experiences – too many choices can decrease the conversion to sales on your website. We recently presented on this topic at the Interactive Minds Digital Summit, focusing on the value of behavioural sciences in designing your website.
3 ways to improve your businesses output through rapid prototypingIn the face of tremendous technological development, business planning has been rendered obsolete by the pace of change. By taking lessons from the world of software development, businesses can adopt an agile mindset and learn through the creation of rapid prototypes, built around quick and regular testing, to help innovate new products and services faster and with greater success. But buzzwords will only get you so far. Here we explore why rapid prototyping is a suitable model for modern business, and what principles organisations might adopt to be successful.
Latest case studies
The creation of a Sitecore digital platform, excellent user experience and a content strategy focused on bringing RSPCA's work and stories to life.View website
Your School Games
We helped the charity create this site to support the education and development of young people through physical education. It was built on a bespoke CMS based on the Zend Framework platformView website