Welcome to Reading Room. We create networked ideas that change businesses, brands, charities and government.
The problem is the networkContent will always be king, but we can no longer assume Facebook will always be the default with which we engage with others online. It’s better to start identifying where your audience is moving too and plan to work on that space.
5 statistical measures we use to help optimise contentI recently caught up with Deborah Koh, a behavioural psychologist working within the specialist consultant team in our Singapore office. I was originally asking about Deborah’s use of R, a programming language used for analysing statistical data, and our conversation ended up unearthing a wealth of information on how we are using statistical analysis to help our clients optimise their digital content.
Latest case studies
The creation of a Sitecore digital platform, excellent user experience and a content strategy focused on bringing RSPCA's work and stories to life.View website
Your School Games
We helped the charity create this site to support the education and development of young people through physical education. It was built on a bespoke CMS based on the Zend Framework platformView website