Evaluating your current performance

It’s important to understand how your digital touchpoints are currently performing against user needs so that benchmarks can be set early in the strategy process. 

Audits often define your digital strengths, as well as uncovering areas where you can better meet user needs.

This can be through a deep dive into specific areas of concern that have been identified during the discovery process, such as a UX audit on your website or, by looking at your digital presence as a whole, evaluating how your digital touchpoints and communications align with different user journeys.

Digital audit case studies