Product and service design
Service design is the process of planning and aligning an organisation’s resources (people, assets, and processes) to refine a service.
With a strong service design in place, employee experience improves, having a positive impact on the customer experience.
Identifying how to deliver against audience expectations.
Looking to improve an existing service or create a new one? Take a service design approach.
As well as enhancing overall experience, it can also highlight issues with underlying processes, skill sets, or non-digital barriers to delivery. A good service design process can eliminate unnecessary expenditure where it can be shown existing solutions will deliver the right outcomes, or a digital solution is not needed.
The real benefit of following service design principles? It combines the organisational needs of delivering a service with the human experience of that service.