Establishing context is important. It often reveals opportunities to improve service delivery, hone your engagement strategy, and build resilience to changing environments.

Evaluating your current performance

It’s important to understand how your digital touchpoints are currently performing against user needs so that benchmarks can be set early in the strategy process. 

Audits often define your digital strengths, as well as uncovering areas where you can better meet user needs.

This can be through a deep dive into specific areas of concern that have been identified during the discovery process, such as a UX audit on your website or, by looking at your digital presence as a whole, evaluating how your digital touchpoints and communications align with different user journeys. 

 

Competitor benchmarking

Audits can also be used to gauge how well you are performing in relation to your closest competitors, both commercially and in the digital space.

Examining their digital strengths and weaknesses can present opportunities to gain competitive advantage, and often reveals how similar organisations have addressed key digital challenges.

 

Exploring industry context

Taking the time to plot the macro-trends within your industry, especially in relation to user behaviour, is invaluable when seeking to establish a long-term plan for growth.

This insight can be used to build resilience against uncertainty by visualising and planning for possible future scenarios. It creates the capacity for you to pivot a digital strategy or change project without losing sight of your end goals.

Digital audit case studies