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Service design is the process of planning and aligning an organisation’s resources (people, assets, and processes) to refine a service.

With a strong service design in place, employee experience improves, having a positive impact on the customer experience.

Identifying how to deliver against audience expectations.

Looking to improve an existing service or create a new one? Take a service design approach. 

As well as enhancing overall experience, it can also highlight issues with underlying processes, skill sets, or non-digital barriers to delivery. A good service design process can eliminate unnecessary expenditure where it can be shown existing solutions will deliver the right outcomes, or a digital solution is not needed. 

The real benefit of following service design principles? It combines the organisational needs of delivering a service with the human experience of that service. 

Jason Goodman Oalh2mojuuk Unsplash

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