Testing with users is a fundamental way to highlight issues that might otherwise reduce the adoption rate of a new digital product, service or feature.

It allows us to observe their behaviour, listen to their feedback and question their expectations.

Testing prototypes and applications early and often reduces risk and unlocks opportunities for future optimisation.

User testing is essential for:

  • Finding out how well a design supports users’ tasks
  • Observing how efficiently people can use a digital platform
  • Discovering where people fail and what causes failure
  • Learning what users think about the overall experience

User needs
User needs are best found by observing what users do. If we understand user needs, user testing can tell us if a design meets them.

When it comes to digital experiences, people are used to being able to do things quickly. If a website is difficult to use, they leave. Carrying out user testing ensures your users have a positive and enjoyable experience.

Recruiting users
We recruit users via existing customer engagement programs, online panels or via our own research call centre. Testing with the right people is critical therefore participants are screened to improve the overall quality of responses.

How we test
In a user testing session, a wide range of tools can be utilised. We will tailor each session around your objectives and choose the best user research techniques according to your needs.

Testing is generally task-oriented and we will ask the participant to complete the tasks whilst we observe and question their behaviour.

Following testing, we will analyse the sessions and provide a summary report with prioritised actions.

User testing case studies